Senior Partner 高級合夥人
Mr. Vincent Yuen
袁偉成先生
• Expert in Chinese FMCG Food and Omni-Channel Retail
Vincent Yuen brings nearly 20 years of experience in fast-moving consumer goods (FMCG) and retail, initially expanding his family business into North America. Since returning to China in 2006, he has driven consistent sales growth for his family enterprise, with products reaching China, Japan, Southeast Asia, and North America, earning accolades such as “Top 10 Chinese Bakery Brands.” Foreseeing the potential of digital technology and youth-focused channels, he has advanced the intelligent transformation of the food industry.At DW, Wilson leverages data-driven marketing and omni-channel integration to design FMCG retail solutions, empowering clients to enhance market competitiveness and achieve sustainable growth.
• 快速消費品食品與全通路零售專家
袁先生擁有近20年快消食品與零售業經驗，早年在美國協助家族企業拓展北美市場。自2006年回國後，他帶領家族企業實現銷售額連年增長，產品覆蓋中國、日本、東南亞及北美，榮獲「中國烘焙類食品十大品牌」等多項殊榮。他預見數位化科技與年輕消費者通路的潛力，並推動食品產業的智慧化功能性轉型。在廸勤，袁先生運用數據驅動的行銷策略與線上線下通路整合，為客戶設計快消食品零售解決方案，協助企業提升市場競爭力與永續發展。